4 Reasons You Need a Google My Business Listing

Logan Deyo
Chief Executive Officer

It is no secret that when it comes to search engine optimization, Google reigns supreme. In fact, the vast majority of all web traffic in the world goes through Google at some point or another. Building a business without having a presence on Google is like trying to build a house with one hand tied behind your back; you can do it, but it will be much more difficult and time-consuming than if you had both hands available! One way to make sure your website appears in front of potential customers' eyes when they are searching for services and products related to yours (or even just general information about your industry) is by creating an account for your company on Google My Business. Here are four reasons why you need this listing today!

1) Consider the Numbers

  • 97% of consumers learn more about a business online than anywhere else. More specifically, 91% of adults use search engines to find information.
  • Google has over 90% of the search engine market-share
  • Google reports that 46% of all searches have local intent

2) Show up in Google Maps searches

Consumers using mobile devices make up a majority of the 86% that use Google Maps to locate nearby businesses. We think it goes without saying that the easier it is for consumers to find your business locally, the easier it is to increase sales.

3) Google My Business builds trust

Google My Business helps build trust with customers- trust building is arguably the biggest challenge faced by businesses today. Providing your location on google businesses is one of the simplest steps you can take to provide your customers with the confidence it takes to make a purchase with a new company.

4) Google My Business increases traffic and provides insight

Just by having a listing and showing up in local searches, businesses on Google My Business are 70%  more likely to attract potential customers for in-store location visits. Plus, your Google My Business listing can pull in up to 35% more clicks to your website. 

So, now that you're getting more traffic you know your brand is visible but do you know how visible? An incredible feature of your Google My Business page is the insights section which will provide a wealth of knowledge, analytics, visibility and engagement breakdowns.

While we understand that nothing is a sure bet when it comes to running your own business- we stand by the opinion that creating a Google My Business is one of the surest bets out there. What do you have to lose? 

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Logan Deyo
Logan is the co-founder and CEO of byDesign.

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