4 Growth Hacks for Growing Your LinkedIn Audience

If you want your LinkedIn page to grow in popularity, keep reading for a few tips we recommend!

 min. read
September 2, 2021

LinkedIn is a great resource for business owners and marketers. With over 500 million members, it's one of the best places to find potential customers or clients. If you want your LinkedIn page to grow in popularity, keep reading for a few tips we recommend!  

Tip #1:  Publish Thought Leadership Blog Content

To captivate the attention of your target LinkedIn audience, you can share information about recent industry developments, emerging trends and other relevant topics.

Before you start writing, take a minute to reflect on how your previous unique professional experience could be used to contribute to the conversation and strengthen your connections with readers. Yes, there will be some overlap between the topics you choose and the topics which already exist in LinkedIn (e.g., innovation and leadership), but there will also be opportunities to generate connections outside of your area of expertise by making use of your knowledge or publishing an item from a perspective you haven't covered before.

Tip #2: Engage In Your Community

To make your LinkedIn Page appear updated and interactive, engage with others through Community Hashtags to help shape existing conversations on the platform and establish credibility.  

Be sure to tag fellow professionals in your updates so that your reach is increased as well.

Tip #3: Invest in Ads

Follower Ads are a type of Dynamic Ad campaign that personalizes messages and calls to action based on the information in your audience's profiles. They help your audience visualize the value of connecting with your business. You can quickly gain relevant followers by targeting them using LinkedIn profile data.

Pay to promote your company’s post on LinkedIn with LinkedIn Sponsored Updates. You can target interested industries without competing against the noise of irrelevant companies and messages. By promoting content through a LinkedIn Sponsored Update, a firm can target a niche audience, increase website visitors and generate sales leads.

Tip #4: Host Webinars specifically for your LinkedIn Audience

Host webinars specific for your LinkedIn audience to assist them achieve greater engagement and increase their credibility. This can be achieved by providing them actionable guidance, tools and resources to help them succeed in their careers and business ventures.

Your highest performing content can inform your webinar premise.

We understand that all social and professional platforms have unique benefits as well as pitfalls and trying to gain footing on a new platform can be challenging. We hope implementing our strategies will help your LinkedIn audience continue to grow. Good luck!