10 Tips For A Successful TikTok Campaign Launch

Here are 10 steps to mastering TikTok, launching your first campaign, and getting more followers in no time at all!

 min. read
September 29, 2021

TikTok is the latest social media platform, with features that are different than any other. It's easy to get started and you can use it for a variety of purposes. The only issue is the lack of information on how to make your TikTok campaign successful - luckily we've got you covered! Here are 10 steps to mastering TikTok, launching your first campaign, and getting more followers in no time at all!

1) Use Suitable Hashtags

Using suitable hashtags on TikTok is just as important a tool for reach as it is on most social media outlets. The trick to proper hashtag usage is making sure your tags are relevant and relatable without being too popular or generic. Picking a hashtag that is too niche will make your content harder to find, while picking a hashtag that is overused will get your post lost in a swamp of content- striking a balance is key!

2) Take Advantage of TikTok's Tips

Don't forget to take a look at TikTok's own inspiration section within their website. They give you a closer look into how other brands have achieved campaign success on their site.

3) Engage Regularly

Like most social media platform, TikTok encourages and supports frequent user interactions. TikTok ranks comments on the number of likes they receive so make sure your output is thoughtful and thought provoking. Ideally, your comments should open the door to further engagement and ongoing conversations. This is a great way to create organic relationships with potential customers.

4) Post Often

TikTok in particular heavily rewards frequent posting. The more often you post, the more visibility you will gain.

5) Work Within Your Limits

Remember that the text space is limited to 80 characters- but, because you only have a split second to grab your audience’s attention, we recommend including the most important text in the actual video, and have fun with it!

6) Use Effects

TikTok has a wide variety of effects to play around with. It's important to refine your TikTok editing skills so that your posts can look polished and on trend.

7) Blend Branded Content

The average TikTok user ignores ads, so you first need to build your credibility before releasing blatantly branded material. Provide tips and information on the value of your product. Make your potential customers feel like part of a conversation.

8) Use TikTok Ads

TikTok now has an advertising system making it easy to advertise on the platform. They offer three types of ads:

  1. In-feed native ads – these are the closest to a traditional ad on TikTok.
  2. Hashtag challenge ads – with these, a user is served a banner ad that takes the user to a page of instructions and rules of the featured challenge.
  3. Brand takeover ads – these use a mix of images, GIFs, and video clips that link to a landing page or hashtag challenge.

9) Follow Current TikTok Trends

This one may seem like a no-brainer but it's easier said than done! Remember that trends move quickly so you must keep an eye out and be prepared to change the styling of your content to keep up with the crowd.

10) Incorporate TikTok Influencers

TikTok influencers are the best way to get a ton of eyes on your content and they can often help you spread awareness about a product or service. TikTok celebrities have way more influence over today's youth than traditionally successful movie and TV stars- they're exactly the kind of push your campaign needs.